The Allentown Business Community Association (ABCA) is a non–profit organization whose members consist of local retail businesses and service professionals located in Allentown, Upper Freehold, and Millstone Townships. We host several events throughout the year.

The Allentown Business Community Association assists the local government, schools, and local non-profit organizations through fundraising activities and volunteer hours. It offers the opportunity for local businesses to network to improve services offered to the local community.

We promote and connect businesses with other businesses and businesses with consumers through networking and cross-promoting for a unique and charming shopping experience.

The Allentown Business Community Association runs several community-wide events such as the Fall Festival, Witches Night Out, Spring Stroll, Winter Wonderland, Faerie Festival, and Super Heros Day. These events attract many people within local and surrounding areas plus many people from throughout the state.

The organization holds fundraising events to support local high school scholarships and other local non-profit organizations such as the Hope Fire Company.

Mary Schwab


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    Mary is the owner of The One Eyed Turtle, an ethical fashion boutique established in Allentown in 2014. This charming boutique offers the highest quality, most unique merchandise on the market today. Everything sold in the store is sourced from fair trade and women-owned businesses, is cruelty free, and vegan!

    Heather Bruno

    Vice President

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      Heather is a long time Allentown resident and owner of Bruno's One Sweet Ride.  Heather makes all of her chocolate using only the finest ingredients. Every treat is handmade with an attention to detail and quality. Making chocolate is Heather's passion which shows through in each and every product her our shelves. 

      Mario Riccardi


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        Mario Riccardi is an Assistant Treasurer & Community Banking Officer at First Commerce Bank based in Allentown, New Jersey

        Peter Meerwarth


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          Peter is the founder of Mill Pond Music Academy, located in Allentown, NJ. The best in private music instruction for vocal, piano, strings, guitar, percussion, brass, and woodwind instruments in addition to Spring Break, Summer Camps, and musical productions for all ages. General Music Classes starting at age 3 with our Prodigies program and preschool piano using our WunderKeys program. 

          Yvonne Rondinone

          Business Eduction Coordinator

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            Yvonne Rondinone is the owner of Sea Ginger (located at 23 S. Main St.), a boutique that centers around her original art and modern vintage wares. Having her work featured at the Angry Fish Gallery in Point Pleasant propelled her to hang her creative shingle in her beloved hometown in September 2022. Yvonne actively volunteers in the community by singing the national anthem for many of the town’s tentpole activities such as the Memorial Day Parade, the 4th of July celebration, and the Historic Allentown 5K. She has a degree in human ecology – the study of how people interact with their natural, social, and built environments. Yvonne looks forward to assisting the ABCA members in artful tasks such as cultivating an aesthetic brand in brick-and-mortar and digital settings, an artistic approach to merchandising, and connecting to customers and clients through imaginative event planning.

            Toni Perrili

            Recording Secretary

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              Toni is a co-owner of Ivy on Main and Ivy on Main Floral.  She has extensive experience in sales and marketing with Fortune 500 companies.  Her passion for flowers and floral design and education in Entrepreneurship, resulted in her opening these lovely small businesses.

              Barbara Nissinger

              Events Coordinator

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                Barb is the co-owner of Inspired 2 Creat, a custom apparel and gifts designer for schools and sports teams, or any customer needs.

                Jack West

                Website Lead

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                  Karen and Jack West started decorating in department stores doing Visual Merchandising when she was 19. She then shifted her focus in 1998 to Custom Decorating doing residential interiors. Opening Perennial Home in Hightstown in 2002 and bringing her experience to her customers has been a rewarding step in extending Karen’s decorating skills to help her clientele with their decorating dilemmas. Above all, she helps her customers love their home whatever their style may be.

                  ABCA Offices General Inquiries


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                    The ABCA is a non-profit organization created to support the business community in Allentown NJ.

                    Felicia Gentile

                    Social Media Coordinator

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                      Tutti Belle Events is based in New Jersey. We are a full-service wedding planning, design, and day of coordination company that helps you create unforgettable memories by turning your dreams into reality! We only specialize in wedding events from your big day, engagement party, bridal showers, and even proposals! We treat each wedding/event as our own, which means that we take on a limited number of events per year in order to ensure that your event gets the attention to detail it deserves. From our first meeting to the last goodbye, we're focused on making your event experience every bit as magical as you are dreaming it will be.

                      Last year, we were proud to open Tutti Belle Boutique, located in Allentown, NJ.