The Allentown Business Community Association (ABCA) is a non–profit organization whose members consist of local retail businesses and service professionals located in Allentown, Upper Freehold, and Millstone Townships. We host several events throughout the year.

The Allentown Business Community Association assists the local government, schools, and local non-profit organizations through fundraising activities and volunteer hours. It offers the opportunity for local businesses to network to improve services offered to the local community.

We promote and connect businesses with other businesses and businesses with consumers through networking and cross-promoting for a unique and charming shopping experience.

The Allentown Business Community Association runs several community-wide events such as the Fall Festival, Witches Night Out, Spring Stroll, Winter Wonderland, Faerie Festival, and Super Heros Day. These events attract many people within local and surrounding areas plus many people from throughout the state.

The organization holds fundraising events to support local high school scholarships and other local non-profit organizations such as the Hope Fire Company.

Ely Sluder


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    Ely Sluder - Sluder Law Firm PLC provides estate planning, asset protection, and corporate/business transactional law (including start-ups, asset sales, and trademarks/branding) legal services in both New Jersey and Arizona.

    Mario Riccardi


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      Mario Riccardi is an Assistant Treasurer & Community Banking Officer at First Commerce Bank based in Allentown, New Jersey

      Peter Meerwarth


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        Peter is the founder of Mill Pond Music Academy, located in Allentown, NJ. The best in private music instruction for vocal, piano, strings, guitar, percussion, brass, and woodwind instruments in addition to Spring Break, Summer Camps, and musical productions for all ages. General Music Classes starting at age 3 with our Prodigies program and preschool piano using our WunderKeys program. 

        Mary Schwab

        Vice President

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          Mary is the owner of The One Eyed Turtle, an ethical fashion boutique established in Allentown in 2014.  This charming boutique offers the highest quality, most unique merchandise on the market today. Everything sold in the store is sourced from fair trade and women-owned businesses, is cruelty free, and vegan!

          Toni Perrili

          Public Affairs

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            Toni is a co-owner of Ivy on Main and Ivy on Main Floral.  She has extensive experience in sales and marketing with Fortune 500 companies.  Her passion for flowers and floral design and education in Entrepreneurship, resulted in her opening these lovely small businesses.

            Heather Bruno

            Events Coordinator

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              Heather is a long time Allentown resident and owner of Bruno's One Sweet Ride.  Heather makes all of her chocolate using only the finest ingredients. Every treat is handmade with an attention to detail and quality. Making chocolate is Heather's passion which shows through in each and every product her our shelves.